INTERCULTURAL COMMUNICATIONS IN CENTRAL ASIA IN MODERN MODERNIZATION PROCESSES: “SOFT POWER” OF CULTURAL MODULATORS OF CENTRAL ASIAN COUNTRIES

Abstract

The article is devoted to a critical analysis of the topic of intercultural communication and modernization in Central Asia, identifying gaps in the current knowledge and understanding of these relationships. Then, research methods are described, including qualitative and quantitative analysis of data obtained during field studies in the region.

The main part of the work is devoted to analyzing the role of key cultural modulators, such as religion, traditions, education and media, in forming intercultural communications and the impact on modernization processes. The study demonstrates that these modulators act as soft power tools that play a significant role in the region's socioeconomic development.

Using quantitative methods, including descriptive analysis, cross-tabulation, Chi-square test and correlation analysis, factors such as religion, education, media, and ethnic and cultural differences were found to play an important role as cultural modulators. These modulators can be used as "soft power" to provide more sustainable and inclusive forms of modernization that take into account local conditions and the unique cultural and ethnic characteristics of the region. The importance of attracting young people, taking into account their education and knowledge of foreign languages, was also emphasized. The results of the study recommend the development and implementation of educational programs that take into account local cultural and religious characteristics, and the active use of the media to promote dialogue and cooperation. They also highlight the need for further exploration of cultural modulators to ensure more sustainable and inclusive development in Central Asia.