INTERCULTURAL COMMUNICATION IN MODERN DIPLOMACY: ISSUES, STRATEGIES, AND THE ROLE OF TECHNOLOGIES

Abstract

Modern diplomacy faces numerous challenges related to cultural differences, making intercultural communication an essential element for successful international interaction. This article examines the issues, strategies, and the role of technologies in intercultural communication applied in diplomacy. The primary focus is on the importance of cultural competence as a key element of effective diplomatic practice, which facilitates successful negotiations, conflict resolution, and the building of long-term international relations.

Using a qualitative methodology, the article analyzes the theoretical foundations of intercultural communication, including concepts such as the theory of managing anxiety and uncertainty, as well as the high-context and low-context communication models proposed by Edward T. Hall. These theories help explain how cultural differences influence perception, behavior, and outcomes in diplomatic interactions.

The study also explores specific examples from diplomatic practice that demonstrate the impact of cultural factors on the effectiveness of negotiations. Special attention is given to communication differences between Western and non-Western cultures, as well as the importance of empathy, active listening, and diplomats’ adaptation to cultural specifics. The role of technologies is also emphasized, as they facilitate interactions between states but can also create new challenges, such as the loss of cultural nuances.

The article concludes by stressing the importance of integrating cultural awareness into diplomatic practice, including the use of new technologies and training methods, which enables diplomats to effectively overcome cultural barriers, foster international cooperation, and improve the outcomes of diplomatic interactions in a globalized world.