THE IMPACT OF JAPAN'S SOFT POWER ON SELF-AWARENESS CITIZENS OF CENTRAL ASIA

Abstract

This article is devoted to the study of the main trends of the influence of Japan's soft power on the self-consciousness and cultural identification of citizens living in the Central Asian countries. The article presents the results of a sociological survey of the population to identify their interest in the cultural aspects of Japan in the framework of a master's thesis. The article analyzes the level of influence of Japan's soft power in relation to the Central Asian countries at the present time, as well as provides a forecast of its further development. The relevance of this article is the application of a research project like Soft Power 30, which devotes itself to the practical analysis of this subject in the context of current policy.

The article describes how Japan contributes to the development of education and the economy of  Tajikistan, Turkmenistan and a number of other countries as an investor.